What we bring to the table

The Center for Applied Psychology at the Department of Psychology at the University of Bucharest conducts world-class research on human behavior. Besides academic endeavors, the Center also provides consulting services to interested parties, both in the public and private sector.

We bring the expertise of top researchers on human behavior, who can work with you to help you reach your business or personal goals. From one-on-one coaching to large scale organizational assessments or market analyses, you can be sure that our services are unparalleled in professionalism and quality. Our team consist of researchers and professionals with strong international reputation and visibility, who come with deep understanding of various industries.

Our consulting services include, but are not limited to, the following areas:

Promise of excellence

Our modus operandi is governed by an obsessive desire for excellence in everything we do. We do not see you as a client, but as a partner we will be closely working with.

Our problem-solving attitude is backed by truly deep academic competence, and many of our staff have been trained in Western countries, including United States.


Basic research

We can work with you to conduct research, including clinical trials, from concept to data collection, statistical analyses and interpretation. We can run forecast and predictor analyses.

Organizational troubleshooting

Do you have an organizational problem you would like to fix? We have the experts. Dragos Iliescu, PhD, is former president of the International Testing Commission and expert on organizational assessments. Cezar Giosan has a PhD in psychology from the New York-based New School University, and his doctoral dissertation examined why people leave organizations.

Market research and consumer behavior

Are there aspects of human behavior that you are particularly interested in? Do you want to see if a new product is likely to be preferred by your customers? We can help. Form focus-groups to market analyses, from the generation of ad concepts to testing their likeability, we work with you to achieve your business goals.

Testing and assessment

Assessment is easy. Assessment done right is hard. We have the know-how of testing and assessment that follows academic standards, including adjustments that take into account cultural factors.